Silvercut's founder story

By best friends, for best friends.

Hi! I'm Emil Norlander, the founder of Silvercut.

Back in 2018, I got my adorable dog named Bonnie. She's my best friend, and we're always together. But sometimes, I had to leave home and couldn't take her with me. I missed her tons, so I had an idea: "Why not have a tiny Bonnie with me all the time?" With a friend's help, we made a shiny necklace that looked just like her. It was so cool!

Soon, my friends and family wanted one for their pets too. That's how Silvercut started. And guess what? It got SUPER popular!

Now, Silvercut isn't just me anymore. We have a whole team! Some make the jewelry, some write stories on our blog, some come up with new stuff we can make, and some chat with all of you on social media.
It's like a big, happy Silvercut family!

We're so amazed and grateful for how much love and support everyone's given us. It's like one big team – our team and all of YOU!

So if you want something special that's a life-like replica of your pet, or just want to show us a pic of your furry, feathery, or scaly friend, we're all ears! And always remember: no matter how far away you are from your pet, they're still super close to your heart 💖

Thanks for being part of our Silvercut journey!